Rocky Mountaineer Vacations
When first approached by RMV we realized that the company had no existing library of footage to help them with the promotion of their many train journeys through the magnificent Canadian Rockies.
The solution: shoot for a season and build up a stock library that RMV owned, then design, write and produce new marketing programs. We also completely redesigned and produced a more extensive souvenir DVD which is sold on board. Five years later the marketing programs are distributed throughout the world and Rocky Mountaineer is selling over 12,000 DVD’s on board their train journeys. The stock library is constantly being used for employee orientation, web content and executive presentations.
That's effective planning and execution.
"Everyone loved the video! The Exec Director of Human Resources decided that everyone in the company should see it instead of just the Onboard team. Thanks so much and we will be contacting you early next year to do it again!"